7 SEO Tips for eCommerce Website

Whether we speak of old school shopping or the new in town eCommerce wave, the only way customers can reach the place of business is if they can locate the store easily.

Internet thrives on search. Millions of search strings make their way into the internet ecosystem each day. There’s no point in spending money on a fancy website and stocking up on best products at awesome prices if your site isn’t featuring on the first page in Google.

That is where SEO efforts come into the picture. People are more likely to find you, if you have a higher search rank. And the more traffic, higher the probability of making sale.

When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision.

The effective keywords

Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific while doing a keyword search. Ensure that the keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors simply won’t be able to find you.

No duplicate content

Be as original as possible in your product descriptions tags. That’s probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is inevitable with product descriptions and lists, it is advisable to look for ways to reduce redundancy.

Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description is unique and search engine friendly.

Pay Per Click

Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

Strengthen your content strategy

Keep adding unique and high quality content regularly to your eCommerce Portal. It will help with your search engine ranking, and an added value for users. Consider having a blog and add relevant content that’s related to products and services on your website.

Optimize images

Use ALT tags liberally on your website. Image search function has gained a lot of popularity and people are using it to find products. Your eCommerce SEO strategy needs to incorporate related keywords for ALT tags of every image on the website. Don’t stuff keywords; ensure that every keyword used is directly relevant.

Meta descriptions for webpages

For onsite eCommerce SEO, use a different meta descriptions for each page. Meta descriptions are written for humans with the purpose of helping to get visitors to your online store once it shows up in search engines.

Remember to optimize anchor text

Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

Build Multiple Niche Websites and Leverage Them

If you own a website for your business, it becomes easier to advertise your services in a single place. Those with many websites offering different services and products might bring challenges. However, one e-commerce site might have several pages giving details of service and products. If you own small websites, it makes it easier to write details of the products and services offered and then list them.

The use of a micro niche website is to support the main website because it helps to bring traffic and focus on the content. A business owner should have niche marketing sites if they have specialized in each niche. Each single site needs resources and time.

There are several ways you can use to build niche websites. Some of them include:

Choose a unique domain name for each macro site
Use sub domains for each niche site
You can have subfolders from the main website
The above three ways are applied, but this depends on what you can afford in terms of resources. If you want to achieve organic SEO results, choose different domain names for every micro website.

Wondering what are the advantages of using independent niche websites?

If you start using niche sites, then website downtime reduces. When one of the business sites is down, the other sites will be live. In contrast, when you have a single site and then it develops issues, this leads to poor traffic and conversion.

There is an increase in quality backlinks. This is because a person can do the linking to those sites and increase the number of reputable sites back to the main website. These back links increase the traffic to the parent site.

Another advantage of having niche sites is that it increases authoritative sites. After optimizing the websites, they take the time to hold independently. They, therefore, develop and command authority in their niche. With these benefits, it becomes advantageous.

And with this approach, you can also boost your activities online. This is because people get the opportunity to expand their business. After the site starts to rank while getting good traffic, it becomes easier to rank at the top of search engines.

The last benefit is the ability to get the most out if the visitors. The use of analytics tools helps to understand what the client wants and their behaviors. These tools help a person know how the customers are influenced by these sites in your zone and allow you to do investigations and comparisons of services given elsewhere. In the end, you get an insight and make the decision.

Google is the perfect example of multiple niche sites. The platform combines webmaster tools, AdWords, and AdSense, and then turned them to small micro sites. Developing Micro Niche Sites and making them remain relevant is hard. But with time and hard work, they can be beneficial as a method of lead generation.

How To Include Keywords In Your Website

If you don’t include keywords in your website, the search engines will not be able to direct people to your website when they type in words or phrases that are connected to your online business. But, on the other hand, if you use too many keywords on your website content the search engines will regard your website as unreadable spam and ignore it all together.

So how can you include keywords to appear naturally in your website, so that people actually enjoy reading what you have written and the search engines don’t ignore you?

Here is a step-by-step way to easily include keywords in your website content so the search engines can find what you have written, while also making it easy for your readers to read.

Step 1. Know What Keywords You Want Use

Use one of the many keyword research tools available to decide what keywords and phrases are relevant to the subject matter you are going to write about.

Step 2. Write Your Content

To include keywords naturally in your website content material it’s best to purely write the content first. Then, once you have written an informative, and useful piece of content, you can start to think about where to use your keywords.

Step 3. Add Your Keywords

Once you have produced a useful and easy to read piece of content, you’ll need to insert your keywords so that the search engines will pick it up. Ideally you want to put your keyword or phrase in the title of your content and in the first sentence. Them add it in the first sentence of your last paragraph. Throughout your text, use your keyword 1 or 2 times for every 100 or 150 words. Ensure that your keyword placement doesn’t come at the cost of readability.

Step 4. Check Your Keyword Density

Keyword density is the number of times your keyword or phrase appears in your content. There are many free keyword density monitors online. For the most part, keyword density is calculated for every 100 words. An 10% keyword density signifies the keyword was used 10 times in every 100 words. This is way too high and will make the content pretty much ridiculous to read. If the frequency of your main keyword is 2% or lower, it will make your content easy for people to read and easy for the search engines to actually rank your pages.

Ways to Create a Powerful Website Design

For businesses to grow and be successful they need a website since this is among the most effective tools to realize their goal. This is also the way to draw potential customers to the products and/or services they offer. In addition, this has a wider reach compared to other marketing methods without their high startup costs. Businesses can consider the following tips to create a powerful web design.

Take Advantage of Visual Hierarchy

The term visual hierarchy refers to the arrangement of website elements like the color, font size, white space and position to put emphasis on the primary point for every page. In order to complement a call to action (CTA), it is important to direct the eyes of visitors to something they want done by means of these visual factors.

To highlight their landing page’s central theme, they can do the following:

Make the font size larger.
Place the text at the top part of the window.
Choose a contrasting color since this stands out from the rest of the page.
Include a captivating graphic or video making use of the latest innovative web design trends.
Use white space so it will stick out from other text.
Use Minimalism

Businesses should use and integrate the above mentioned elements on the website but they have to keep in mind that this should be done in moderation. If this is overdone, this will cause cluttering, which will make customers confused or even worse, discouraged.

Also, they should not let visitors complete many tasks. They should minimize form fields as well as menu items and only focus on one CTA that has one goal per page.

According to a Google study, users do not like visual complexity. There are ways to simplify a site such as:

Eliminate the Sidebar – rather than have readers click on information on the sidebar, the process can be made easier by taking away this element and just create a very long page. In this way, they will be able to scroll through the content and scan everything, raising the possibility that the message of the brand will be conveyed.

Go for Familiar Layouts – while they may think that an unusual site design will set their domain apart from the rest of the competition, visitors are actually attracted to simple layouts with easy to understand icons and effects. Also, using a regular web structure can improve navigation on their site.

Prioritize Readability
Businesses should consider readability to make it easy for users to recognize and comprehend the text on their site. Prioritizing this factor will make sure that users will not have a difficult time in scanning their site and will remember the information they want to be retained. They should use the most ideal typeface, font size and contrasting colors for their brand.

Conclusion

Websites are important since these provide prospects with information on the business, which includes the office address, email address and phone numbers.

In addition, websites enable businesses to build and establish credibility in their niche of choice by being a source they can trust and rely on. The best SEO strategies and relevant content will help establish their authority in their industry making use of their domain and most especially, a powerful website.

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